Pavlov for Horses app for iPhone and iPad

Application to resolve behavioural problems in horses using the phenomenon of Pavlovian conditioning. Clippers, vehicles passing and other sounds that your horse is fearful of can easily be remedied using Pavlov for Horses.

Devised by animal behaviourist Dr SD McBride and based on scientific research, Pavlov for Horses significantly reduces unwanted behaviours in your horse that result from him or her being fearful of certain sound-based events or stimuli, for example, clippers, passing cars or dogs barking. This is achieved by associating the unpleasant stimulus with something the animal considers to be positive in its life, food. This is referred to as classical or pavlovian conditioning. The app allows you to set up a training programme using either pre-recorded stimuli or sounds that you record yourself and present them to your horse during periods when it is being fed. The animal slowly links the sound stimulus to the positive event of meal times and thereby stops reacting in a way that if often detrimental to the animal or to the owner.